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versions to interested buyers who did not want the Chrysler trim levels. When Mercedes evaluated Chrysler after the acquisition in 1998, the Plymouth brand was a logical sacrifice to save money and give the remaining brands unique attraction. Unit sales had been low for over a decade, less than half the equivalent Dodge model volumes, and the corporate executives calculated some level of network efficiencies to be had from canceling the Plymouth brand and streamlining the portfolios. After a year of internal discussions, the decision to end Plymouth was announced in November 1999. The last Plymouth brand Neon vehicles were produced in June 2001. The remaining brands had distinctive positions: Dodge (standard, performance), Jeep (SUV, fun), Chrysler (American luxury), and Mercedes (specialized European luxury), plus the super-luxury Maybach brand.

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The Chrysler Corporation has always been the weakest of the Big 3 US auto makers, and Cincinnati Bengals Stitch Ornament NFL Christmas And Stitch With Moon Ornament as another Quora discussion noted, Chrysler’s ability to remain financially viable has been questioned every decade or so from its dawn in 1925 to today as the firm would swing from success to near bankruptcy. In the late 1970s, Chrysler ran into financial difficulties (again) with a portfolio overly reliant on large, gas-guzzling cars; in 1979, the Chrysler Corporation was bailed out by the US government with a $1.5 billion loan, and the company restructured operations to become financially viable by having its major brands – Chrysler, Dodge, and Plymouth – share automobile platform designs. Chrysler brand was the top of the line, and that brand retained a few unique designs not found in the other brands. Dodge was the mainstream brand, while Plymouth became the entry-price brand, simply badge-engineering Dodge or Mitsubishi designs with minimal value-add features. (Ram trucks remained uniquely Dodge products, and the Jeep brand, the remnant of acquiring AMC Motors, focused on SUV designs. AMC’s Eagle brand did not last long either.). The 1980s and 1990s designs, especially K-cars and minivans, helped the Chrysler Corporation regain profitability, but buyers would frequently look at both Plymouth and Dodge offerings at the same time.

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